Taste of taiwan

Client: Taste of taiwan
Skills: Research, Branding, Activation

Summary

Taste of Taiwan was one of the very first Bubble tea shops in Denmark, and they opened the door to their first shop in 2012. The owners asked us to create a website and a digital identity, which support their existing visual identity. The brief was to keep it authentic, memorable and playful.

Understanding the designers.

As the designer of the website, my primary challenge was to create a concept as well as a branding strategy for their online identity. It had to match their core values as well as integrate into their existing corporate design. Before starting, I researched into the environment in Taiwan, the bubble tea culture and the tea cultures of both Denmark and Taiwan. Based on this research, I created a mood board, which included the competitors concepts and corporate design, and listed the strengths and weaknesses of Taste of Taiwan compared to these competing companies.

The branding strategy we came up with was for Taste of Taiwan to play on its strengths of being; Authentic, importing all their products directly from the country of the bubble teas origin, Taiwan. One of the only suppliers who make their bubble tea in hand, without the use of machines to simplify the production of the tea. To create a down to earth feeling, we build all illustrations in the design using layers of colored paper textures, much like the traditional clippings and paper crafts in Taiwan. We also created two mascots, one representing Taiwan and the other representing Denmark, to indicate the cuisine fusion. We also added interactive elements to the website to further involve and entertain the user.

All elements of the site were completed by us, except the logo, fonts and texts. These were delivered pre-defined by the clie

The framework shouldn’t cater for all problems.

Based on the feedback from the round-table sessions with the design team - we mapped out all the problems and frustrations.

We quickly realised, that one problem leads to thousand others, and if the framework we are going to create, should cater for dem all - well, it is going to be a real monster in size.

The framework shouldn’t cater for all problems - we need to priotise.

We asked the designers to re-arrange the “problems” in terms of what they find most critical. We did this via.
teams meetings.

Of the many “problems” , we´ve mapped out in the beginning - we ended up with these above, based on the feedback from the designers and their re-arrangements.

Finding the right formats.

This part, was probably the most challenging. We had to figure out the right process and format for the output of this project.

The outcome, should accommodate:

Integration of testing in our current process - including GTM and stakeholders.