Entrepreneurs in Danmark
The campaign supports the narrative about Saxo as the perfect fit for all danish entrepreneurs. The greatest successes we know of are created by people who saw an opportunity and seized it. It's an art, it's an ability - it's a way of thinking and Saxo Bank is built on this way of thinking too
Client: Saxo Bank DK
Skills: Concept (tactical funnel track), Animation, Design, Production
Background
The main goal is to increase the brand awareness while positioning Saxo Bank as the right choice for danish entrepreneurs.
The campaign is mainly driven by video content which will run on social media channels as Facebook, LinkedIn and Youtube and a fair amount of high impact display placements will be live on Børsen, Berlingske, Euroinvestor.
Solution
We were given one one static image per. main character, so we created an universe around those and personalised them with a signature attached.
Still images in a universe created for this campaign in terms of look and feel - combined with videos with interviews.
