Invest your time wisely
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Client: Saxo Bank - Hong Kong
Skills: Concept, Design, Animation
Background
A tactical funnel track built around the idea to utilize commute time - convert time to waste to time well spent.
Highlight the ease of use and offerings of SaxoInvestor app - within the timeframe from start station to end destination.
Insights
In Hong Kong, commute time is a huge part of the everyday. Take advantage of the long waiting time, when you are in line – waiting for the Metro, Sitting for hours in the bus, taxi or other kind of public transportation. We want to highlight, how you can spend this kind of "waste" time – wisely!
Solution
Two solutions - but both have the purpose to motivate the user to use the “waste time” while commuting - more clever. Invest in your future, while waiting.
Solution A:
Geo location tracking. Exposing the user for the ads related to their journey.
Solution B:
General and most known MTR line route.
Solution A
Geo location tracking. Exposing the user for the ads related to their journey. Using real footage from the journey to make it more relatable and create stop effect, because people recognise.
Duration countdown - creating “fear of mission out”. and also makes stuff more competitive.
In-screen assets in the phone animates to a platform screens related to the “task”
Solution B
General popular MTR line. “Twuen Wan” line.
Admiralty station —> Central station
Duration countdown - creating “fear of mission out”. and also makes stuff more competitive.
When the animated “dot” moves from start destination to end - the In-screen assets, in the phone animates to a platform screen related to different task you could do while commute.
