Popular Stocks - Dynamic content
In a constant moving market, we wanted to show off relevant information on our social media and programmatic assets. For this tactical funnel track, we wanted to show off the three most popular stocks on the markets for the last three days - sourced from a live data feed and linked to our assets.
Client: Saxo Bank Global
Skills: Concept, DCO setup in various platforms, Design, Animation.
Background
Present relevant information for the user on our Social media and display ads.
We have a lot of data and information in-house that we wanted to integrate into the assets - Instead of predefined information - the information displayed on our marketing assets are relevant and based on live data.
Solution
We connected a dynamic feed (set to update every 24 hours) - to our social media assets and programmics. For Social media we used Smartly for the integration and for display we used Bannerflow.
The design set-up is flexible, and is set up to toggle between top ten most popular stocks.